The Sound Agency helps optimize Homebase FM

Homebase has appointed The Sound Agency to carry out an audit on its in-store as-live radio station Homebase FM, the operation of which has recently been taken over by DMX Music. The Sound Agency has produced a comprehensive report after recording, measuring and observing the station at work in a number of stores in London and Birmingham. The report concludes with a range of recommendations that will help Homebase and DMX to optimize the radio station's effectiveness both in the short and long term.

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