Sounds appropriate at last

The Sound Agency has partnered with Adsono, background music and sound design experts, to offer organisations audio brand expertise and sound consultancy advice along with a database of over 2 million tracks. The partnership plans to bring both quantity and quality to public space music and end the piping of mindless pop (or pap?). The service will enable businesses such as retailers and the licensed trade to deliver sound that is appropriate for a space, its use, the people in it and the brand behind it.

Good quality commercial sound can be difficult to obtain licenses for. This partnership will ensure organisations can deliver intelligent music and/or soundscapes tailored for any location, selected from a vast library of digital tracks, with automated delivery through broadband internet, head office control over what's played, and all licensing taken care of.

The Sound Agency will provide expertise in sound consultancy and audio branding as well as creating natural soundscapes, which will be added to Adsono's system. Adsono's database of over two million tracks includes the entire UK Top 40 since charts began in 1952, the majority of the US Billboard Top 100 since 1954, as well as film soundtracks, classical music and jazz. Radio 2's Phil Swern is the force behind the unique collection of UK and US chart tracks. Further specialist tracks can be digitized on demand.

"This partnership is a perfect fit. Adsono offers almost unlimited choice, and The Sound Agency helps the client to choose wisely. Working together we can deliver the perfect music or soundscape for every location, simply and cost effectively," comments Julian Treasure, chairman of The Sound Agency.

"The two businesses complement each other perfectly to create a complete solution. It's unique to be able to offer organisations the ability to select sound or music from such a vast database with the support of strategic sound consultants." Comments Danny Viala, director of Adsono.

BACK

About The Sound Agency
The Sound Agency is the world's first strategic sound consultancy. Using state of the art technology, a wealth of research and the knowledge of leading expert consultants in the UK and the US, the company offers sound auditing, as well as the removal of negative sound (usually noise) and the creation and installation of positive sound (combining natural sounds, composed and generative music and psychoacoustic techniques to create nourishing and productive soundscapes). Julian Treasure sold Just Customer Communication to Interpublic in 2002, having formed the company in 1988 and established it as one of the UK's leading contract publishing operations. Treasure was a director of the Periodical Publishers Association from 1995-2003; the launch chairman of the UK Digital Content Forum in 1999, and chairman of the Association of Publishing Agencies from 1995-97 and of PPAinteractive from 1999-2001. In 2002 the PPA recognised his contribution to the publishing industry by giving him its Chairman's Award.

About Adsono
Delivered online, Adsono effectively creates bespoke radio stations for businesses of all sizes from its extensive database of more than 2 million tracks.

BACK