Sound Branding - News from The Sound Agency who provide music for advertising, audio brands, soundscapes in shops & offices, to sound-art installations in lobbies or public places

Previous Issues

2009
The future of music...
What people really think about brands...
Why did Muzak go bust?...

2008
The Sound of Silence...
Latest media coverage...
World's first generative music on hold...
The Sound Agency helps optimize Homebase FM...

More...




	Many organisations spend millions on how they look, and nothing at all on how they sound. This is strange, because our primary sense is not sight, but hearing. Research has shown how sound affects people, both psychologically and physiologically. Now organisations are starting to realise the power of sound to improve their results - by creating effective audio brands; by installing productive soundscapes for both employees and customers; and by designing positive aural customer journeys. The use of sound is becoming a major competitive differentiator. The Sound Agency can help you to increase sales, customer satisfaction, productivity and staff satisfaction, all through better use of sound. We offer three core services. Consultancy includes auditing individual sites or entire global brands, and in its fullest expression produces complete BrandSound™ guidelines. Design involves applying our unique understanding of psychoacoustics to create and produce effective sound wherever it's required - and sometimes it also involves removing inappropriate sound through acoustic treatments. Delivery is achieved through our own powerful, simple and cost-effective Ambifier™ system, which will handle generative, recorded or streamed sound in any number of locations at once. From effective soundscapes that increase sales to sonic logos, telephone sound consultancy and complete audio brands - The Sound Agency is the one-stop shop for transforming business results though the power of sound. Connect with Julian via: Twitter \| socialmedian \| My blog \| LinkedIn \| Ecademy \| Naymz



	Sonic reflections from The Sound Agency

	sounding off: BrandSound™ The publication of Martin Lindstrom’s book BRAND sense in 2007 opened the door to a whole new world for many marketers, producing a genuine paradigm shift from one sense to five and confirming the beginning of a whole new approach which we now know as sensory branding. Lindstrom reported that a massive 83% of all marketing expenditure globally has been focused on the eyes alone - which is way out of proportion compared to the integrated multisensory way we form our opinions and attachments. Marketers have been largely ignoring the power of the other four senses! More... sound news: our work and activities Banco de Crédito The Sound Agency has been doing great things for Banco de Crédito in Bogotá, Colombia. We have created an entire set of BrandSoundTM guidelines. More... London InterContinental Park Lane We are creating a new ‘Hot’ playlist for the InterContinental’s bar: the new list is shaping up to be eclectic, modern and exciting with a few surprises in store. More... reverberations: sound news from around the world Hybrid cars are too quiet Less air pollution is great, but tests are showing that hybrid cars are too quiet for pedestrian safety: people can’t hear them coming. Following the passing of a congressional bill to study this problem, which especially affects blind pedestrians, Lawrence D. Rosenblum and Ryan L. Robart from The University of California, Riverside recently presented their findings in the 157th Acoustical Society of America Meeting in Portland Oregon. More... Your ears can turn themselves down A global team of researchers demonstrate that the ear can turn itself down in order to protect itself against permanent hearing loss. More... Acoustics & Health New code-level criteria set for acoustics in healthcare facilities. More... Tennis can damage your hearing As Wimbledon calls ‘Play’ this year, the International Tennis Federation (ITF) is considering whether to make “noise hindrance” part of its code of conduct. More...
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