Sound Branding - News from The Sound Agency who provide music for advertising, audio brands, soundscapes in shops & offices, to sound-art installations in lobbies or public places

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2009
Your incredible ears
BrandSound™
TED conference
London InterContinental Park Lane

Hybrid cars are too quiet
The future of music...
What people really think about brands...
Why did Muzak go bust?...

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	Many organisations spend millions on how they look, and nothing at all on how they sound. This is strange, because our primary sense is not sight, but hearing. Research has shown how sound affects people, both psychologically and physiologically. Now organisations are starting to realise the power of sound to improve their results - by creating effective audio brands; by installing productive soundscapes for both employees and customers; and by designing positive aural customer journeys. The use of sound is becoming a major competitive differentiator. The Sound Agency can help you to increase sales, customer satisfaction, productivity and staff satisfaction, all through better use of sound. We offer three core services. Consultancy includes auditing individual sites or entire global brands, and in its fullest expression produces complete BrandSound™ guidelines. Design involves applying our unique understanding of psychoacoustics to create and produce effective sound wherever it's required - and sometimes it also involves removing inappropriate sound through acoustic treatments. Delivery is achieved through our own powerful, simple and cost-effective Ambifier™ system, which will handle generative, recorded or streamed sound in any number of locations at once. From effective soundscapes that increase sales to sonic logos, telephone sound consultancy and complete audio brands - The Sound Agency is the one-stop shop for transforming business results though the power of sound. Connect with Julian via: Twitter \| socialmedian \| My blog \| LinkedIn \| Ecademy \| Naymz



	Sonic reflections from The Sound Agency

	sound news: our work and activities Sound Agency Success with Helm Bank Launch The Sound Agency is delighted with the overwhelmingly positive response to Banco De Credito’s re-launch as Helm, in two flagship branches in Bogota, Columbia this month. Helm’s mission was to completely redefine the concept of banking for its customers, and we have helped them to do this in all aspects of sound in business. The results were positive to the extent that other banks have called with the acknowledgment that Helm is moving banking to a whole new level. The bank’s employees were overwhelmed with the change; we’re told there have been tears at the new-look branches, with some staff using our designed sonic logo as a ringtone on their mobile phones. More... Julian Treasure TED Talk Goes Live We are delighted that Julian Treasure’s TED talk has gone live on the TED website. The TED website receives worldwide attention and The Sound Agency has since had some brilliant conversations with people that are increasingly passionate about sound. People from round the world have posted comments saying the talk was very thought provoking and they wished it were longer. We’ll post some of the best ones next issue, but for now please view Julian’s talk here. New TSA collaboration with Seeper We're excited to be planning a new collaboration with our new friend Evan Grant from Seeper, do please visit this link to see some of the amazing sensory immersive and highly visual interactive work that he has done which includes interactive installations for Toyota and Glastonbury Festival. Between us, Brandsense Agency and Seeper we believe we are forging the future of retail and commercial spaces in all five senses, integrated and co-ordinated. World’s First Audio Branding Congress The first ever audio branding congress is being held on November the 14th in Hamburg at the very unusual venue Dialog im Dunkeln (dialogue in the dark). The venue has quite a few rooms that are completely black and is designed to improve your understanding of senses other than vision. More… reverberations: sound news from around the world Blade Runner made real In our July newsletter we talked about the potential dangers for pedestrians and cyclists arising from electric cars being too quiet. It’s clear that there these cars need added sound, but what sound? Fans of the film Blade Runner will be excited by Nissan’s recent announcement. More... Spotify approved for apple iphones I have only met a few people this month who haven’t heard of Spotify, and I’m expecting that number to decrease sharply with the news that it is now an approved application for the Iphone. For those of you who do not know Spotify (where have you been?), it is the new way to listen to music; most of the commercial music in the world is streamed online through an easy web interface. You just download it and off you go, you pay nothing but there are adverts every so often. The platform is legendary, but there are some things that you will not find on there yet, for example The Beatles and Led Zeppelin have still to sign up. Also to avoid listening to adverts and to have it unlocked for the Iphone you must be a premium member paying £9.99 per month. More... Your very own weapon for silence And finally we at The Sound Agency have found a new product that will help you assert your right to silence, as well as really annoy people. Have you ever been trying to have a conversation in place where the TV is just far too loud? Ever struggled to maintain your composure reading Dostoyevsky as you the dance music channel hurls out voice-enhanced recycled pap with every auditory consumer cliché possible? Ever just wanted to get your own back? Well now you can (but we are obviously not saying that you should! - Ed). Now you can defend your right to less noise with an amazing new gizmo from Cornfield Electronics – TV B Gone! More...
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